One of the world’s best Health care and Beauty product brand’s Digital Platform to Sell Makeup and Cosmetics for all the beauty lovers The power of Magento Commerce Cloud Platform

A new look and feel for a beauty innovator. Founded in 1984, Shahnaz Hussain has quickly grown into a major international business, boasting more than 200 plus retailers in more than 20 countries. The organization centres around extraordinary client support, product quality, and is eminent for providing beauty aficionados with the most recent developments in beautifying agents, cosmetics brushes, and brush care adornments. The client continually uses science and innovation, holding a large number of patents for cutting edge cosmetics items that challenge the status quo of the beauty industry. So their advanced change additionally should have been at the forefront. Their objectives were eager: to bring an innovative experience focused to their audience, increment B2B effectiveness and profitability, decrease load times, and handle the traffic tops driven by ground-breaking email promoting efforts. Shahnaz’s Hussain’s previous eCommerce website for selling beauty products, had many limitations. Setting up campaigns was a time-consuming hassle, the site was difficult to navigate, and customers waited forever for content to load. The client had planned to rebrand their entire website starting in 2018. They needed one of the best eCommerce platforms to get them to market fast, and be flexible enough to support their aggressive revenue goals for the years to come in domestic and international market. The client has partnered with Clay Tech, to create an online engaging customer experience to sell makeup for both beauty enthusiasts and global retailers. Due to the conflict with their existing IT partner, a seamless transition of knowledge and code sharing did not happen and which is why the team of Clay Tech had to face a hard deadline of just a couple of months. They immediately got to work rebranding both their B2C online experiences.

Business Case

Sell makeup with quick time to market without compromising on features.Given the hard launch date, there was a very little room for error. However, with Magento Commerce Cloud, The client could get to market fast without compromising on their requirements.

The sole piece of the new B2C site was stunning cosmetics and makeup product photography and visual design that engages the visitor while highlighting product details. Clay Tech optimized the code to drastically reduce page load times and the improved site performance enabled images to render quickly. We used Curalate to implement Shoppable Instagram for Shahnaz Beauty’s many beauty influencers and more than 1,000 affiliates, while generating user ratings and reviews via Bazaar voice to give customers the confidence to buy. We also designed category-specific filters to boost average order value.


Maximum utilisation of Magento and its features – the B2B module allowed The client easily implement an out-of-the-box, streamlined online experience for their B2B customers. Separate storefronts offer different prices, managed from one admin panel, significantly improving efficiency and productivity. Meanwhile, product detail pages for B2B customers add customized data, including UPC codes and pricing. Finally, the design team leveraged the contemporary design of the client’s B2C site for their B2B customers, delivering business functionality with the look and feel of a customer experience.

Sell makeup with an elevated web experience. The relaunch of the client’s online cosmetics and makeup store was more than just a cosmetic touch-up, and its impact was stunning. The website optimization allowed their dazzling imagery to load faster than ever before. With streamlined site structure and navigation, customers can easily breeze through the site and explore different products, shop different looks, and move to checkout seamlessly, using the standard checkout process, or PayPal.

Process, diligence, and communication are what stands out with Clay Tech. Everyone single stakeholder holds responsibility as well as accountability, and the level of support is their paramount.

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